Friend or Faux was established in 2011 by three friends from across the design and fashion industry.
The original aim was to produce a graphic led brand which would be visually inspired by the world around us and the lives we live. Now more than ever - we stay taking influence from what we see in front of us.
Our focus is and always has been on producing graphics that resonate with our community and stand the test of time.
In the decade (plus a little bit more) since our first collection we have seen many trends come and go. We've put our spin on the ones that have moved us but more times we've just done our own thing.
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